Pre-Release Checklist

Before shipping, verify:

  • Feature complete and tested (engineering)
  • UI/UX reviewed by design (design)
  • Acceptance criteria met (testing)
  • Performance tested under load (DevOps)
  • Security reviewed (security team)
  • Monitoring/alerting configured (DevOps)
  • Rollback plan documented (engineering)
  • Customer communication drafted (marketing)
  • Support trained on feature (CS)
  • Analytics instrumentation complete (analytics)

Green light: All items checked. Ship. Red light: Any unchecked. Fix before shipping.

Key Takeaways

  • Checklist prevents "woops, we forgot to monitor!" post-launch disasters. Discipline prevents crises.
  • Ownership clarity: Each team owns their checkbox. No ambiguity.